|'Legacy Marketing for Beginners'' - a one-day workshop - 26 March 2013 in London||Having problems viewing our email?|
Do you have a strategy to secure legacies for your organisation?
Legacies provide over £1.9 billion every year to charities and are one of the fastest growing sources of income. Research shows that up to 60% of donors will leave a legacy if asked in the right way and yet currently only 5% of those who die leave a legacy.
The potential is vast!
Our Legacy Marketing for Beginners Workshop will take you through a step by step process designed to help you start your legacy marketing programme from scratch.
The workshop is designed for Legacy Marketing Executives or Managers of medium and small not-for-profit organisations, who have little experience of legacy marketing and are starting their legacy marketing programme from scratch.
The workshop will be led by Sheila McGuinness, who has over 13 years in the charity sector and has held positions at the British Heart Foundation, Help the Aged and the Parkinson's Disease Society where she gained significant experience of legacy marketing.
Book online and request invoice
The attendance fee is £142 and you can book your places here.